Destination Vemdalen AB

Destination Vemdalen AB is the area's destination company, which works to make it easier for you as a guest to stay here and to encourage more people to live and work in the destination. 

Destination Vemdalen AB was founded on December 1, 2009, and is owned by the local business community. The company has more than135 partnerswho work together to ensure the continued positive development of the area and strengthen its competitiveness. Each partner pays an annual fee that goes towards joint development initiatives. The company is not profit-driven. Instead, any profits are returned to the community. The company currently has 4.5 full-time employees and 1.5 seasonal employees.

Destination Vemdalen's main areas

Marketing/hosting
Our channels are the website vemdalen.se as well as Facebook, Instagram, and YouTube. Vemdalen.se currently has around 375,000 unique visitors per year and 3.4 million page views. We actively work with the website to ensure visibility in major search engines such as Google. In addition, we run a number of digital campaigns on our own channels as well as external marketing. We also promote the destination's brand and hospitality digitally and physically, where we run the tourist information office on Skalets Torg.

Project We run projects in close collaboration with local businesses. The projects are designed to benefit the development of the entire destination throughout the year.

events We run our own events during periods when occupancy is low, and sometimes we also support individual events. A good example is the Lodge & Lya trade fair, which attracted around 8,500 visitors over two days.

Hiking and walking trails and cycle paths
In September 2021, we took over responsibility for the operation of hiking and walking trails and rest huts from the municipalities of Berg and Härjedalen. We had also been commissioned by the municipalities to manage these for two years prior to this. We also manage the operation of two pump tracks and short tracks in Storhogna and Vemdalsskalet.

Coordination issues
A good example of this is this year's pandemic, which has required many coordination functions, but we are also working on many other issues, such as sustainability and leading the work towards a more sustainable Vemdalen.

Communications/infrastructure
Lobbying and consultation responses to municipalities, the region, and the Swedish Transport Administration on all matters relating to infrastructure issues.

See a list and links to all our partner companies here!

Would you like to become a partner in Destination Vemdalen?

Destination Vemdalen works for local development on behalf of our shareholders and partners. The company has approximately 135 shareholders and partners. The more we are, the stronger we become together.Here you will find all our companies

Please contact Anna Hansson or Carolin Hagstedt for further discussion.

Anna Hansson, CEO
anna@vemdalen.se
Phone: +46 (0)70-560 19 18

Carolin Hagstedt, Destination Developer
carolin@vemdalen.se
Phone: +46 (0)76-103 60 97

Contact details

Postal addressDestination Vemdalen AB, Nya Landsvägen 40, 846 94 Vemdalen.

Visiting address DestinationVemdalen AB, Nya Landsvägen 46b, 846 94 Vemdalen